Auto-enrolment inspiration Richard Thaler wins Nobel Economics Prize

Nudged winter fuel payments into life

Tom Ellis
clock • 1 min read

Richard Thaler, the US economist and behavioural scientist who helped inspire the UK government to make use of behavioural finance in public policy, has been awarded the Nobel Prize for Economics.

Co-author of the best-selling title Nudge, Thaler was a key influence on former Conservative chancellor George Osborne's policies. His ideas helped inspire the Treasury to introduce policies such as auto-enrolment and the winter fuel payment. Thaler argued, for example, that earmarking money for certain uses when giving it to people, despite it being available to use for any purpose, was more likely to be spent for the suggested reason - the theory behind winter fuel payments for pensioners. Since 1995, Thaler has been professor of behavioural economics at Chicago University, which sa...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on People

Tatton's Justine Randall becomes managing director

Tatton's Justine Randall becomes managing director

Promoted from chief commercial officer role

Isabel Baxter
clock 10 October 2025 • 1 min read
People Moves: Clifton Asset Management hires senior manager for adviser development

People Moves: Clifton Asset Management hires senior manager for adviser development

Christian Markwick joins from Verve Group

Professional Adviser
clock 09 October 2025 • 1 min read
LGT Wealth Management UK names Heinrich Henckel as CEO

LGT Wealth Management UK names Heinrich Henckel as CEO

Henckel is the former CEO of LGT Bank Switzerland

Patrick Brusnahan
clock 01 October 2025 • 2 min read