Robo-advice risks having short shelf life, Willis Owen warns

Consumer engagement and investment needed

Tom Ellis
clock • 1 min read

The robo-advice sector will have a "short shelf life" with customers if it does not improve on customer engagement, Willis Owen has warned.

In an article for policy publication The Parliamentary Review, the investment service provider said the sector should have "their finger on the pulse of the consumer" to best serve them. It said the continued focus on just developing technology threatened to alienate consumers. Willis Owen said the issue of robo-sceptical consumers was highlighted in recent research carried out by the firm, which found just half (53%) of consumers trusted technology to help them with their finances. In contrast, many more (72%) were found to trust technology to help with things like health and fitness...

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