Dynamic Planner CEO on AI's role in 'trusted advice'

‘The challenge is that delivering advice is hard’

Isabel Baxter
clock • 6 min read

Delivering financial advice has now become more difficult and the process is still on the road to improvement, Dynamic Planner CEO Ben Goss tells Professional Adviser…

This year, the advice profession has faced a vast amount change. Artificial intelligence (AI) and increased automation have also been a theme for financial advisers in 2025, alongside keeping up with market volatility.  With that in mind, Dynamic Planner is on a mission to unlock "trusted advice", CEO Ben Goss told PA. "It's been a year of change in terms of the acceleration of generative AI and the use of AI in the world around us and across the industry," Goss noted. "It's been another year of volatility - equity markets remain uncertain, even as they trend upward." The CEO also ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Anthony Rafferty: Adviser tech fixes make processes fit for purpose in 2026

Anthony Rafferty: Adviser tech fixes make processes fit for purpose in 2026

2025 tech roundup and 2026 outlook

Anthony Rafferty
clock 15 January 2026 • 4 min read
Nerve-soothing investments for the AI bubble age

Nerve-soothing investments for the AI bubble age

'This is the sort of frequently overlooked investment that can bring stability to portfolios'

Gabriel Sacks
clock 09 January 2026 • 4 min read
How AI will shape the future of advice

How AI will shape the future of advice

'Advice will always be human'

Amal Jolly
clock 08 January 2026 • 4 min read