Dynamic Planner CEO on AI's role in 'trusted advice'

‘The challenge is that delivering advice is hard’

Isabel Baxter
clock • 6 min read

Delivering financial advice has now become more difficult and the process is still on the road to improvement, Dynamic Planner CEO Ben Goss tells Professional Adviser…

This year, the advice profession has faced a vast amount change. Artificial intelligence (AI) and increased automation have also been a theme for financial advisers in 2025, alongside keeping up with market volatility.  With that in mind, Dynamic Planner is on a mission to unlock "trusted advice", CEO Ben Goss told PA. "It's been a year of change in terms of the acceleration of generative AI and the use of AI in the world around us and across the industry," Goss noted. "It's been another year of volatility - equity markets remain uncertain, even as they trend upward." The CEO also ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

FCA reveals first group of financial firms to take part in AI testing

FCA reveals first group of financial firms to take part in AI testing

To deploy ‘safe and responsible’ AI

Cristian Angeloni
clock 03 December 2025 • 1 min read
Providers have 'clear role' to help advice firms with AI governance support

Providers have 'clear role' to help advice firms with AI governance support

Less than 5% of advisers have a full AI policy

Isabel Baxter
clock 02 December 2025 • 3 min read

Fighting financial fraud requires cutting-edge tech – and more besides

'Financial fraud has come a long way since Bruce Wayne's day'

Steve Andrews
clock 28 November 2025 • 4 min read