AI was 'headline act' this year

PA looks at what AI did for advice this year and what more to expect

Sahar Nazir
clock • 4 min read

2025 was the year artificial intelligence (AI) moved from theory to practice in financial advice. Professional Adviser talks to experts in the field about how AI in advice unfolded this year and what more is left to come.

Meeting transcription, summaries and action tracking became the most common entry point, reflecting advisers' desire to test AI without jeopardising client outcomes or compliance. Moneyinfo managing director Tessa Lee says AI has "definitely been the headline act this year", but stresses that the industry remains at an early stage. "Many firms are trialling AI in low-risk areas like meeting notes, summaries, and action tracking. Some are experimenting with suitability reports, but advisers often tell me that the outputs aren't quite accurate or personalised enough yet to feel ready fo...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Advisers turn to DIY AI builds but urged to approach with caution

Advisers turn to DIY AI builds but urged to approach with caution

Debate around whether they should just rely on specialists

Isabel Baxter
clock 12 June 2026 • 4 min read
Intelliflo adds agentic AI to platform as profession reaches 'inflection point'

Intelliflo adds agentic AI to platform as profession reaches 'inflection point'

‘Next generation’ of Intelliflo Office

Isabel Baxter
clock 09 June 2026 • 4 min read
Firm launches AI-powered SIPP integration project

Firm launches AI-powered SIPP integration project

Centology integrates the Pathlines Pensions SIPP form into CRM

Sophia Panayi
clock 05 June 2026 • 1 min read