AI was 'headline act' this year

PA looks at what AI did for advice this year and what more to expect

Sahar Nazir
clock • 4 min read

2025 was the year artificial intelligence (AI) moved from theory to practice in financial advice. Professional Adviser talks to experts in the field about how AI in advice unfolded this year and what more is left to come.

Meeting transcription, summaries and action tracking became the most common entry point, reflecting advisers' desire to test AI without jeopardising client outcomes or compliance. Moneyinfo managing director Tessa Lee says AI has "definitely been the headline act this year", but stresses that the industry remains at an early stage. "Many firms are trialling AI in low-risk areas like meeting notes, summaries, and action tracking. Some are experimenting with suitability reports, but advisers often tell me that the outputs aren't quite accurate or personalised enough yet to feel ready fo...

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