A record average of £78,334 of equity was released by homeowners in July, suggesting property wealth is being used as a "back-up savings account", Responsible Equity Release has said.
With the average UK salary just less than £28,000, the provider said homeowners released equity from their homes totalling almost three times the average annual wage in July. It said this represented...
£3.4bn released last year
And mortgage lending
To communicate equity release's wider opportunities and benefits, writes Chris Flowers, providers and advisers need to think about how best to engage not only its usual target audience but also their families
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