Advisers disappointed by Unbiased's closure of Bluebook

Bluebook was a service offered by the professional services directory that connected advisers and journalists - enabling the latter to gain expert views and analysis while raising the profile of the former. An email sent from Unbiased to an adviser and seen by Professional Adviser said the service would be discontinued as of today, and that it had seen a "rapid decline in the number of journalists using the service". It blamed this decline in use on a "marked shift" in how advisers and journalists are working together, exacerbated by the increasing use of social media platforms. It...