"Behavioural interventions" are most effective in moments of life transition when consumers are more likely to engage with the information given, the Pensions Policy Institute (PPI) has said.
In its final report on consumer engagement with pensions, the PPI said policy aimed at prompting consumers to make financial decisions works most effectively in "teachable moments". These "teachable moments" are times when an intervention is relevant to the person's current circumstances, allowing them to identify with the information given. The PPI suggested the moments varied according to age and circumstances, however they normally occur in key life transitions, such as moving house, getting a job or starting a family, or making a financial decision specifically to buy a financial ...
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