Fintech boss shrugs off ING survey results

Mere 3% of consumers "ok" with fully automated process

Hannah Godfrey
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Bruce Moss: "The reality is that automated advice will complement traditional advice, offering choice and increased efficiency which will be reflected in what consumers are asked to pay for advice.”
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Bruce Moss: "The reality is that automated advice will complement traditional advice, offering choice and increased efficiency which will be reflected in what consumers are asked to pay for advice.”

EValue founder and director of strategy Bruce Moss was unfazed by the results of ING's latest international mobile banking survey, which indicated very few consumers were ready to embrace robo-advice.

The fintech expert said it would take time for consumers to warm up to technology, and a similar survey carried out in 10 years' time, when consumers have experienced what technology can do, would ...

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