'Delusional' consumers expecting low risk and high returns, research

Research by Credit Peers

Hannah Godfrey
clock • 2 min read

UK consumers have become increasingly cautious about making investment decisions despite holding on to 'rate of return' as the most important factor to consider when investing, according to a survey by Credit Peers.

The survey found two in five (40%) consumers were not willing to take risk with their money, no matter what the returns might be. At the same time almost three quarters (73%) of consumers agreed the rate of return on an investment was very important, ranking higher than any other investment consideration. And not any rate of return, expectations of savings remained high, with almost half (44%) of the 1,000 customers questioned online saying they expected the return on their investments to be between 5-10%. Yet, just 13% of consumers were willing to take risks in order to get the be...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

NextWealth MD Hopkins on staying ahead of advice sector changes, data challenges and flattening MPS fees

NextWealth MD Hopkins on staying ahead of advice sector changes, data challenges and flattening MPS fees

Making technology work better

Katrina Lloyd
clock 03 July 2025 • 9 min read
IFAs look to boost clients' private markets exposure

IFAs look to boost clients' private markets exposure

Expect increase in stock market volatility

Jen Frost
clock 02 July 2025 • 2 min read
Winds of change: Private markets access for retail investors

Winds of change: Private markets access for retail investors

Investing in LTAFs, accessibility aside, needs careful consideration

Dorian Hughes
clock 02 July 2025 • 5 min read