'Delusional' consumers expecting low risk and high returns, research

Research by Credit Peers

Hannah Godfrey
clock • 2 min read

UK consumers have become increasingly cautious about making investment decisions despite holding on to 'rate of return' as the most important factor to consider when investing, according to a survey by Credit Peers.

The survey found two in five (40%) consumers were not willing to take risk with their money, no matter what the returns might be. At the same time almost three quarters (73%) of consumers agreed the rate of return on an investment was very important, ranking higher than any other investment consideration. And not any rate of return, expectations of savings remained high, with almost half (44%) of the 1,000 customers questioned online saying they expected the return on their investments to be between 5-10%. Yet, just 13% of consumers were willing to take risks in order to get the be...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Chris Justham: Join the investment rebellion

Chris Justham: Join the investment rebellion

Let's start with a game of 'Are you as rational as you think you are?'

Chris Justham
clock 17 September 2025 • 3 min read
Muted response as Labour names Grimsby Town FC co-owner next investment minister

Muted response as Labour names Grimsby Town FC co-owner next investment minister

After the sudden exit of Poppy Gustafsson last week

Eve Maddock-Jones
clock 08 September 2025 • 2 min read
Hargreaves Lansdown and Schroders to launch double LTAF offering

Hargreaves Lansdown and Schroders to launch double LTAF offering

From next week

Eve Maddock-Jones
clock 08 September 2025 • 2 min read