Comparison tool's real-time data reveals advisers' preferred platforms

According to AdviserAsset director Colin Turton (pictured), receiving the platinum rating meant the system ranked those platforms as "further ahead" than their competitors and so represented "a strong endorsement of their propositions". The tool provider has around 5,000 advisers using its service in real time to compare platform charges and to undertake platform due diligence. Within these tools there is also the ability for advisers to record their experiences of service quality with the platforms. "AdviserAsset assesses platforms across nine key areas covering price, features and f...