Former IFA launches Uniquity marketing agency for advisers

Janes (pictured), who left her adviser career to move into financial services marketing with Axa Wealth and Lloyds Bank, set up Uniquity with the aim of helping small and mid-sized financial services firms build their brands and ‘humanise' the style of marketing in financial services. She said: "Some of the best financial services firms often undersell themselves, or don't yet have the resources to have their own marketing departments. I founded Uniquity to help those businesses realise their potential. "Small and medium-sized companies have the advantage that they can move quickly an...