Advisers' business development manager (BDM) preferences have been revealed for a second year as a result of research by financial services recruiter BWD.
The firm's 2016 BDM Quality Census identified advisers favourite field-based BDMs across four categories, with Royal London emerging top among life and pension providers. The other top BDMs were held to be at Octopus (investment providers), Old Mutual (platform providers) and Brewin Dolphin (discretionary fund managers (DFMs)). Almost half (49%) of the advisers who took part in the research said they consider BDMs to be ‘very important' or ‘important' to their business - a small decrease from the 55% who said they felt that way in BWD's previous survey. Last year's survey also found a...
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