Two-thirds of advisers expect demand for 'smoothed' multi-asset to grow

Research by Prudential

Victoria McKeever
clock • 3 min read

More than two-thirds of advisers predict growth in demand for 'smoothed' multi-asset solutions over the next two years, according to research from Prudential.

The insurer found 37% of advisers expected the sector to grow more quickly over the next two years, while 33% predict it will maintain the current pace of expansion. About one in five thought expansion would slow and 1% expected a decline. The research was conducted in October 2016, among 109 financial advisers nationwide. 'Smoothing' involves holding back returns when markets outperform in order to cushion the blow in the event of a downturn. The practice aims to ensure investors see a consistent level of returns despite turbulent market conditions.  Prudential investment expert Paul...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Looking beyond the oil shock

Looking beyond the oil shock

'A few weeks ago, there was genuine reason for optimism'

Fahad Hassan
clock 27 July 2026 • 4 min read
What does a new PM and chancellor mean for investments?

What does a new PM and chancellor mean for investments?

'What is important is what happens over the long term'

Jasper Thornton Boelman
clock 23 July 2026 • 4 min read
SJP rebrands global equity income fund and reduces charges

SJP rebrands global equity income fund and reduces charges

Appoints Acadian as investment adviser

Patrick Brusnahan
clock 22 July 2026 • 1 min read