AIG Life introduces 'The Spencer Family'

'To bring stories to life'

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AIG Life introduces 'The Spencer Family'

AIG Life has created The Spencer Family - a fictitious family the insurer will be using in communications to help advisers make protection needs more 'real' for their clients.

The family consists of 33 members, spanning four generations or 1,219 years' worth of lives, who highlight the importance of different cover from care needs to children's critical illness. Advisers...

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