Protection advisers cite client retention as 'biggest business challenge'

Legal & General research

clock • 1 min read

Some 90% of protection advisers agree that client retention is a key focus for their businesses with just under a quarter (23%) citing it as "their biggest business challenge."

The research conducted by Legal & General found that nearly half of advisers (47%) would like an easier and faster application process to boost client retention. A further 35% of advisers said they would like providers to give them more marketing materials to further assist with retention.  Legal & General's research found that 45% of advisers felt  that generating new business and staying compliant are the most common business challenges they face. In contrast, 11% of advisers said that finding and training new staff is problematic for them. This research comes ahead of next ye...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The five-minute complaint and the five-day investigation

The five-minute complaint and the five-day investigation

GSI Group CEO on complaints, AI and the latest set of FOS reforms

Mark Buck
clock 12 August 2026 • 5 min read
Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin
clock 12 August 2026 • 4 min read
New Talent Alliance launches financial advice careers guide

New Talent Alliance launches financial advice careers guide

Designed to attract new entrants into the profession

Sophia Panayi
clock 11 August 2026 • 2 min read