The Elevate platform is to continue as a distinct proposition following the completion of a consultation process with advisers by new owner Standard Life.
The life group acquired Elevate from Axa in May this year in a deal estimated by analyst Macquarie Capital to have cost £50m with a further amount - less than £50m - required to merge the IT systems. According to Standard Life, its adviser consultation programme included a large number of direct conversations with advisers as well as more than 500 responses to a survey into the key priorities and requirements of Elevate advisers. The survey's findings indicated a high degree of consensus in what advisers are looking for from a platform, with almost all (97%) highlighting ease of use/a...
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