Jason Butler has urged advisers to concentrate their services on both life and financial planning rather than portfolio management because of the threat posed by robo-advisers.
Addressing the Personal Finance Society (PFS) Financial Planning Symposium in London, the Bloomsbury Wealth founder warned advisers they needed to be worried about robo-advisers because their propositions would make customers expect more digital interaction and so "hasten the commoditisation of portfolio management". To combat this, Butler (pictured), now a financial commentator and speaker, told advisers to concentrate their skills on the "Cinderella" of financial services which, he said, was financial organisation, rather than giving the service for free alongside portfolio management....
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