Aviva launches suite of protection products following Friends Life integration

Three tiers of critical illness cover

clock • 1 min read

Aviva has launched new flexible individual protection propositions for the adviser market.

The new products are Life Insurance+, Life Insurance+ with CIC, Critical Illness+ and Income Protection+. Aviva is adding three tiers of critical illness cover, which advisers can upgrade. The insurer said the new products brought together "the best Friends Life and Aviva's individual protection offers" after a year of market consultation. Aviva acquired the Friends Life business in April 2015 and, until now, Friends Life protection products have been separately available for advised sales alongside Aviva products. All advisers across the protection market will be able to access...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

FCA Pure Protection Market Study interim report delayed to 2026

FCA Pure Protection Market Study interim report delayed to 2026

Quantitative Outputs published

Cameron Roberts
clock 12 December 2025 • 4 min read
FCA to simplify insurance rules to 'support growth and innovation'

FCA to simplify insurance rules to 'support growth and innovation'

Further reviews waiting in the wings

Cameron Roberts
clock 09 December 2025 • 2 min read
Budget 25: The protection and health headlines

Budget 25: The protection and health headlines

NHS, welfare reform, NI, economic inactivity and more

Cameron Roberts
clock 27 November 2025 • 2 min read