Public opinion supports ethical investing 'kitemark' - research

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Hannah Godfrey
clock • 3 min read

Public opinion supports the introduction of a kitemark-style label to help identify financial products that operate in a sustainable or ethical way, according to research commissioned to mark Good Money Week.

Of the 2,171 adults surveyed, almost two-thirds (63%) backed the idea, while some two-fifths (43%) said it would make them more likely to buy a financial product. The poll also found more than two-thirds (69%) of the public would back a new law requiring financial advisers to ask all customers if they would like to exclude specific sectors or companies from their investments and savings. The support did vary from region to region. London proved to be the area with the strongest support for sustainable and ethical investment, with more than half (55%) wanting to make some kind of positive...

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