Public opinion supports ethical investing 'kitemark' - research

Advisers top source for investment information

Hannah Godfrey
clock • 3 min read

Public opinion supports the introduction of a kitemark-style label to help identify financial products that operate in a sustainable or ethical way, according to research commissioned to mark Good Money Week.

Of the 2,171 adults surveyed, almost two-thirds (63%) backed the idea, while some two-fifths (43%) said it would make them more likely to buy a financial product. The poll also found more than two-thirds (69%) of the public would back a new law requiring financial advisers to ask all customers if they would like to exclude specific sectors or companies from their investments and savings. The support did vary from region to region. London proved to be the area with the strongest support for sustainable and ethical investment, with more than half (55%) wanting to make some kind of positive...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

How Trump has strengthened the case for on-the-ground investing in Asia

How Trump has strengthened the case for on-the-ground investing in Asia

It is possible to find potentially 'Trump-proof' stocks throughout the region

Gabriel Sacks
clock 13 March 2025 • 4 min read
Partner Insight: Smoothing the client investment journey to and through retirement

Partner Insight: Smoothing the client investment journey to and through retirement

There are multifaceted challenges that can impact a pension portfolio’s performance and a client’s investment mindset. Smoothed funds offer a potential solution, says Claire Altman, managing director for Individual Retirement Solutions at Standard Life.

Sarka Halas
clock 12 March 2025 • 3 min read
Aberdeen looks to merge two MyFolio fund ranges

Aberdeen looks to merge two MyFolio fund ranges

MyFolio Market and MyFolio index to be combined

Sorin Dojan
clock 11 March 2025 • 2 min read