Equity release lending was up 28% in the first half of the year, in what marked its highest growth in a decade, according to latest figures from the Equity Release Council.
Council members lent a total of £908m to consumers in the period, up £198m from the £710m business transacted in between January and June last year. The majority (two-thirds) of clients opted for drawdown...
£3.4bn released last year
And mortgage lending
To communicate equity release's wider opportunities and benefits, writes Chris Flowers, providers and advisers need to think about how best to engage not only its usual target audience but also their families
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