Drewberry launches protection payout rate awareness campaign

Public think payouts are 'truly appalling'

clock • 1 min read

Advice firm Drewberry has launched a campaign to raise consumer awareness of how high protection payouts actually are.

The firm said payouts from protection had increased markedly over the past decade but the public still had the impression that "payout rates are truly appalling". The firm has launched a survey asking what percentage of claims they believe were paid in 2015. After giving their answers respondents are shown the real payout rate which is far higher. Last year's survey revealed people thought 50% of life insurance claims were paid out by insurers. This contrasts to official statistics from the Association of British Insurers (ABI) which reported that 98.2% of all term life insurance clai...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Price comparison impacting consumer understanding

Price comparison impacting consumer understanding

BIBA, ABI and Fairer Finance

Cameron Roberts
clock 25 June 2026 • 2 min read
Guardian launches two critical illness products

Guardian launches two critical illness products

Focus on cost and quality

Cameron Roberts
clock 08 June 2026 • 2 min read
Kevin Carr on AI: I don't think we've even seen the tip of the iceberg

Kevin Carr on AI: I don't think we've even seen the tip of the iceberg

'The technology is evolving faster than many of us can imagine'

Kevin Carr
clock 13 May 2026 • 4 min read