MAS adviser directory click-throughs up 44% in second half of first year

The service, which helps link consumers to advisers based on their advice needs and the size of their pension pots, attracted 77,000 consumers to visit the service since its launch last April, of which about 29% clicked through to see the contact details of a particular adviser. This compares with a click-through rate of about 24% in its first six months of the year when it got 9,000 people to look for advisers' contact details of a total unique user base of 37,000. It is unclear how many consumers followed through with contacting the adviser, but anecdotal evidence suggested "adviser...