Adviser client rejections on the rise, APFA research finds

Advisers blame affordability

Carmen Reichman
clock • 3 min read

The proportion of advisers who have turned away clients has risen to almost seven in ten in the last year, according to new research.

New research from the Association of Professional Financial Advisers (APFA) has found some 69% of advisers turned away potential clients over the last 12 months, mostly because they thought their services were too expensive for them. The findings presented a steady increase in client rejections in the past three years, up from about 61% in 2014 and 54% in 2013. APFA found about 43% of those turning away clients had done so because they thought the advice services they offered were not economic based on the client's needs and circumstances, About 72% of the 271 advisers surveyed sai...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

'Risk aversion' from FCA and PRA limiting UK growth and competitiveness

'Risk aversion' from FCA and PRA limiting UK growth and competitiveness

Regulators 'constraining firms', House of Lords report claims

Patrick Brusnahan
clock 13 June 2025 • 2 min read
FCA targeted support communication to 'ramp up' as further guidance issued

FCA targeted support communication to 'ramp up' as further guidance issued

Regulator expected to update the industry this month

Isabel Baxter
clock 09 June 2025 • 5 min read
FCA joins forces with international regulators on illegal finfluencer crackdown

FCA joins forces with international regulators on illegal finfluencer crackdown

Nine regulators from across the globe come together

Isabel Baxter
clock 06 June 2025 • 3 min read