Adviser client rejections on the rise, APFA research finds

Advisers blame affordability

Carmen Reichman
clock • 3 min read

The proportion of advisers who have turned away clients has risen to almost seven in ten in the last year, according to new research.

New research from the Association of Professional Financial Advisers (APFA) has found some 69% of advisers turned away potential clients over the last 12 months, mostly because they thought their services were too expensive for them. The findings presented a steady increase in client rejections in the past three years, up from about 61% in 2014 and 54% in 2013. APFA found about 43% of those turning away clients had done so because they thought the advice services they offered were not economic based on the client's needs and circumstances, About 72% of the 271 advisers surveyed sai...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

FCA expected to align trail commission with Consumer Duty rather than 'switching off' service

FCA expected to align trail commission with Consumer Duty rather than 'switching off' service

Consultation is about ‘understanding and evidencing impact’

Sophia Panayi
clock 09 April 2026 • 4 min read
'Slow start' expected for targeted support as rules go live

'Slow start' expected for targeted support as rules go live

Royal London one of the first to get FCA approval

Sophia Panayi
clock 07 April 2026 • 4 min read
Former financial adviser hit with FCA ban after pocketing £54,000 from 'vulnerable' client

Former financial adviser hit with FCA ban after pocketing £54,000 from 'vulnerable' client

Daniel Leon Williams banned from regulated activities after being sentenced in 2024

Sophia Panayi
clock 07 April 2026 • 1 min read