Masterful storytelling is advisers' most powerful tool to boost take-up of protection insurance among clients, according to an expert.
Roger Edwards, a former managing director of protection brands Bright Grey and Scottish Provident, and now a marketing consultant, suggested advisers tell "positive protection stories" to encourage engagement....
'We need to pick up the pace'
Sales down 26% in last five years
Group protection and health
Thursday 10 October, The Brewery, London
Sustainable funds remain in vogue
Societal inequalities will outlive virus
Number of advised clients up 33%
90% given ongoing advice
Everything advisers need to know