Masterful storytelling is advisers' most powerful tool to boost take-up of protection insurance among clients, according to an expert.
Roger Edwards, a former managing director of protection brands Bright Grey and Scottish Provident, and now a marketing consultant, suggested advisers tell "positive protection stories" to encourage engagement....
Group protection and health
Thursday 10 October, The Brewery, London
For Engage planning solution
For 2022 Winter Olympics
30 years experience
It’s The Pro Adviser Podcast
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