Hit providers with £50 levy on pension plans sold to existing customers, says LV=

Carmen Reichman
clock

Insurer LV= has called for a levy to be put on transactions where a client purchases a retirement plan from their existing pensions provider.

The firm's retirement solutions managing director John Perks said such a levy, if kept simple, would create traction among consumers to shop around in the open market. He argued providers "should be penalised" for keeping consumers on their books, saying shopping around was key to consumers choosing the right product in retirement. The levy could also help fund the government's guidance guarantee service Pension Wise. The regulator determined in its thematic review of the annuity market in December one in five of those who purchase an annuity with their existing pension provider ar...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Income

Market turbulance, de-risking for retirement and the crucial role of annuities

Market turbulance, de-risking for retirement and the crucial role of annuities

Annuities are now back to pre-2008 credit crunch levels

William Burrows
clock 17 April 2026 • 5 min read
Why annuities are back on advisers' agendas

Why annuities are back on advisers' agendas

'Another factor bringing annuities back into focus is the evolving tax landscape'

Ahmed Bawa
clock 24 March 2026 • 4 min read
Just guaranteed income for life sales soar amid adviser demand

Just guaranteed income for life sales soar amid adviser demand

Reports IFRS loss before tax of £118m for 2025

Jen Frost
clock 27 February 2026 • 2 min read