Santander in D2C push after advice re-entry

Carmen Reichman
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Santander is planning to set up a direct to consumer (D2C) investment platform months after confirming it is re-entering the investment advice space.

The bank's new platform is to launch next year and will be delivered via third party technology. Santander did not disclose the scope of the service but said it will offer the use of online risk profiling tools and model portfolios to both new and existing customers. The bank re-entered the advice space for clients with more than £50,000 to invest earlier this year, saying it had recruited 50 new advisers and is planning to grow to 200 advisers by the end of the year. In March this year the bank was fined £12.4m by the regulator for what it said were "widespread" investment advice ...

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