Adviser interest in building online models wanes - survey

Carmen Reichman
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Advisers are less interested in developing online advice solutions for their clients than they were six months ago, research suggests.

Results from Aviva's latest Adviser Barometer study found 6% of advisers now see developing online investment propositions as a great opportunity overall, down from 8% in March 2014. Seven in ten of some 1,000 advisers questioned by the provider also said they were not currently considering building an online direct to consumer proposition, up from 66% who were doubtful in March. Three quarters of advisers (74%) however stated they expected to see an increase in focused or simplified online solutions in the market, while 65% thought hybrid advised/self-service propositions will become...

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