MAS apologises to PFS over adviser ethics comments

Carmen Reichman
clock

The Money Advice Service (MAS) has issued an apology to members of the Personal Finance Society (PFS) after seemingly questioning adviser ethics in a speech earlier this month.

The PFS received a statement of apology from MAS chief executive Caroline Rookes, who claimed her comments had been "misrepresented". It followed "urgent dialogue" between Rookes and PFS chief executive Keith Richards. Rookes had expressed concerns over adviser ethics during a fringe meeting at the Labour Party conference, sparking a wave of complaints from the industry, including an open letter from Richards. MAS' apology read: "We are very disappointed that Caroline's comments at a fringe meeting at a Labour Party conference have been misrepresented as an attack on the ethics of ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Quilter pledges £3m towards financial education

Feel Good Friday: Quilter pledges £3m towards financial education

Alongside £1m in grants supporting charities

Professional Adviser
clock 13 February 2026 • 1 min read
Brits unlikely to see IFAs despite Budget impact

Brits unlikely to see IFAs despite Budget impact

Just 19% were likely to seek advice, Continuum finds

Isabel Baxter
clock 12 February 2026 • 3 min read
Treasury consults on AR regime adding further FCA and FOS permissions

Treasury consults on AR regime adding further FCA and FOS permissions

Amid concerns about consumer harm and weaknesses in oversight

Isabel Baxter
clock 12 February 2026 • 3 min read