MAS apologises to PFS over adviser ethics comments

Carmen Reichman
clock

The Money Advice Service (MAS) has issued an apology to members of the Personal Finance Society (PFS) after seemingly questioning adviser ethics in a speech earlier this month.

The PFS received a statement of apology from MAS chief executive Caroline Rookes, who claimed her comments had been "misrepresented". It followed "urgent dialogue" between Rookes and PFS chief executive Keith Richards. Rookes had expressed concerns over adviser ethics during a fringe meeting at the Labour Party conference, sparking a wave of complaints from the industry, including an open letter from Richards. MAS' apology read: "We are very disappointed that Caroline's comments at a fringe meeting at a Labour Party conference have been misrepresented as an attack on the ethics of ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

UK IFA deal numbers hit 'new peak' in 2025

UK IFA deal numbers hit 'new peak' in 2025

Deals rose from 50 to 133 between 2020 and 2025

Sophia Panayi
clock 12 May 2026 • 4 min read
Phillip Wickenden: The political map has been redrawn

Phillip Wickenden: The political map has been redrawn

'The market is not pricing personalities. It is pricing discipline'

Phillip Wickenden
clock 11 May 2026 • 6 min read
Why the end of paper shareholdings matters now

Why the end of paper shareholdings matters now

‘There is still time before the 2027 deadline’

Ben Rogers
clock 11 May 2026 • 4 min read