PFS revamps accredited adviser directory

Laura Miller
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The Personal Finance Society (PFS) has said it wants to put accredited financial advisers "at the public's fingertips" with the relaunch of its adviser directory.

The online database will give consumers access to more than 22,000 professionally qualified financial advisers, representing over 80% of the UK's regulated financial adviser community, the PFS said. It will form part of a planned overhaul of the professional body's findanadviser.org site, announced initially at its annual conference last November. "Consumer demand for an ‘accredited' professional financial adviser directory is growing as they become increasingly aware of the need and value of professional advice services," said PFS chief executive Keith Richards (pictured). The pro...

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