Industry calls for better tools to beat 'reckless conservatism' among savers

A report entitled How do savers think about and respond to risk? commissioned by the Pensions Institute at Cass Business School, found that there was a disconnect among savers between short term savings, long-term investments and the risk of falling short of planned saving goals. This means, the report suggested, that people become reluctant to take the action required if their savings fall short of their targets, for example after an unexpected life event. Most people showed an attitude of "reckless conservatism" when it comes to investing, meaning they are happy to miss their long-t...