Advisers urged to address latent demand for advice

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There is an increasing need to educate the public on the value of face-to-face professional financial advice, according to the Chartered Insurance Institute (CII).

The Retail Distribution Review (RDR) is starting to have a positive impact on public perception and is encouraging more people to consider seeking advice, according to the latest consumer survey from the Personal Finance Society (PFS). The Money Advice Service (MAS) and FCA are having a limited impact in accessing unadvised consumers, meaning that advisers need to do more to reach this market, it concluded. Personal Finance Society head of policy and research Laurence Baxter said: "The report continues to support the view that there is a large latent demand for advice. The challenge i...

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