Fidelity undercuts Hargreaves as pricing war hots up

The group's personal investing platform - which already has about 300,000 clients - today moved to challenge Hargreaves' supremacy in the direct-to-consumer (D2C) space with its new pricing. As well as an AMC of 0.35% for clients with up to £250,000, it is then charging an AMC of 0.2% on assets between £250,000 and £1m. It has left dealing costs untouched at £9. In the all important fund space, Fidelity said it has secured some active funds for as little as 0.2%. The average super clean fund price it has secured is 0.64%, which includes trackers. Unlike Hargreaves, Fidelity has ...