FCA tells firms: Rethink 'restricted whole of market' label

Jenna Towler
clock

It is unlikely clients would understand the label 'restricted whole of market' so advisers should avoid the term, Rory Percival has said.

Speaking at the Personal Finance Society (PFS) annual conference he said the advice community has two clear divisions - restricted and independent - and a third category should be avoided. He said: "We do not have a 'whole of market restricted'  for consumers. We have independent or restricted." Percival explained advisers can still use the terminology 'whole of market' and 'restricted' in the same sentence but they needed to be much clearer in their explanation to clients. He said specialisms in certain areas, for example pensions, could result in advisers stating they are restri...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

Professional Adviser TV: Remaining client centric in a time of increased regulation and digital demands

Professional Adviser TV: Remaining client centric in a time of increased regulation and digital demands

Kevin Bailey and James Sullivan also unpack what value looks like

Professional Adviser
clock 04 July 2025 • 1 min read
Targeted support: FCA shuns 'overly prescriptive' approach to vulnerability

Targeted support: FCA shuns 'overly prescriptive' approach to vulnerability

Considered prescribing how firms should support ‘vulnerable consumers’

Isabel Baxter
clock 30 June 2025 • 2 min read
Targeted support: 38,000 current advice users expected to switch

Targeted support: 38,000 current advice users expected to switch

Firms could generate up to £499 in revenue per customer

Isabel Baxter
clock 30 June 2025 • 4 min read