FSCS to target firms' TV adverts to spread awareness

The FSCS already launched an unsuccessful £4m consumer awareness campaign in 2011, followed by a £3m campaign featuring Sherlock Holmes actor Benedict Cumberbatch earlier this month. Its logo is also displayed prominently by UK authorised banks, building societies and credit unions in the form of posters and stickers in branches and information on their websites, after this was made compulsory in August last year. However, the FSCS said that more needs to be done. It found that 75% of MPs believe that banks and building societies should also feature the FSCS logo in their advertising,...