Fewer than 1% of clients say low fees top people skills - research

Nicola Brittain
clock

Low fees are far less important to clients than the adviser being able to communicate clearly or being easy to talk to, according to research.

The research, released by IFA consumer ratings website Vouchedfor which questioned 2,137 clients of financial advisers, low fees were considered the most important attribute of advice by just 0.6% with more than 60% citing communication skills as the quality they most looked for. Some 20% said that their adviser being 'easy to talk to' was most important to them, while 26% cited 'clear communciation'. Acting with integrity was top for 17% and strong technical knowledge was cited by just 8%. In addition, VouchedFor found that nearly a quarter of IFA's clients (24%) have a high or very ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why human connection remains central in a digitally enabled advice sector

Why human connection remains central in a digitally enabled advice sector

'It is clear that the sector is moving through a significant period of transformation'

Tim Riseborough
clock 17 December 2025 • 3 min read
Why advisers shouldn't rush into private markets

Why advisers shouldn't rush into private markets

'There's only so long the hamster wheel can keep turning'

Justin Cash
clock 15 December 2025 • 4 min read
Adviser workload set to rocket ahead of IHT on pensions changes

Adviser workload set to rocket ahead of IHT on pensions changes

Large volumes of clients will need reviews of financial plans

Isabel Baxter
clock 15 December 2025 • 3 min read