One London-based advisory firm is developing an app that aims to alter financial behaviour with techniques used by Facebook game Farmville and weight loss group Weightwatchers.
The app, being developed by Principal Financial Solutions, will be available from the company website for approximately £6 a month (a standard membership will be free). It aims to target the mass market because as Chris Daems, the company founder explained, he can no longer afford to offer traditional advisory services to this section of the population. Daems said: "We are looking to target this market via technology because this is the most efficient way of doing so." The app, to be released within two months, will focus on developing behaviours that enable good management of mon...
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