Raymond James eyes small investors with bundled pricing

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Raymond James has launched a bundled pricing model on its platform as part of a drive to attract smaller investors.

It will sit alongside the group's semi-bundled and unbundled pricing options, filling a gap in its pricing structure. The new model will charge a flat rate of 0.33% based on total assets, which includes fund trades. The semi-bundled and unbundled options charge 0.25% and 0.15% respectively. Raymond James said the move will enable users to segment their client bases more effectively. It is targeted at wealth managers' lower net worth clients, who typically have assets between £50,000 to £150,000. Peter Moores, CEO at Raymond James, said the bundled pricing model will enable wealt...

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