Standard Life mulls self-serve proposition

The direct-to-consumer service would be aimed primarily at lower net worth clients, generating a franchise which could then be referred on to advisers. Standard Life ruled out the possibility of moving into advice itself and said it remained committed to the intermediary sector. Standard Life managing director, adviser and investments, Richard Charnock, said: "This is about capturing the opportunities that come through auto-enrolment. "A self-serve proposition creates a franchise which can then be referred over to our IFAs. We would never go to down the advised route ourselves." ...