NOW: Pensions launches drive to ensure savers get best annuity

clock

Low-cost workplace pension provider NOW: Pensions has teamed up with a specialist annuity provider to ensure all savers get the best possible income at retirement.

NOW: Pensions, an offshoot of a major Danish pension provider, is to work with Annuity Direct to help customers identify the best deal on retirement - helping some increase their pension by as much as 40%, the Mail on Sunday reports. Members will be asked about their health and lifestyle to ensure they obtain extra income payable to those with limited life expectancy. It will help them understand the annuity options available too, including spouse benefits or inflation-linked policies. This could prove crucial, as many policyholders do not understand the implications of buying the ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Income

Just guaranteed income for life sales soar amid adviser demand

Just guaranteed income for life sales soar amid adviser demand

Reports IFRS loss before tax of £118m for 2025

Jen Frost
clock 27 February 2026 • 2 min read
Record-breaking year for annuities as larger pots drive £7.4bn sales

Record-breaking year for annuities as larger pots drive £7.4bn sales

ABI figures for 2025 at highest level since 2014 pensions freedom bombshell

Jenna Brown
clock 12 February 2026 • 3 min read
Annuity rates rose to 7.51% by end of 2025

Annuity rates rose to 7.51% by end of 2025

Rise worth an extra £7,000 to £9,000 in lifetime income for a 65-year-old

Holly Roach
clock 28 January 2026 • 2 min read