Annuity Direct: ABI code will not protect consumers

clock

Annuity Direct has warned the Association of British of Insurers' (ABI) code of conduct on annuity purchase will not be ‘strong enough' to protect consumers or encourage shopping around.

The firm's chairman Alan Higham [pictured] believes the code, which officially launches tomorrow, will be seen as flawed by the Financial Conduct Authority who will be conducting a thematic review on the annuity market. He said the regulator will take issue with the way annuities have been sold in the past. For instance, investment linked annuities sold without advice that assume unrealistic rates of investment returns. As a result, he believes retrospective business reviews will be forced upon members. Higham also said the ABI's code will send "superfluous, confusing and unhelpful in...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Income

Annuity rates reach 18-year high of 7.75% in July

Annuity rates reach 18-year high of 7.75% in July

Up from 7.66% in April

Sophia Panayi
clock 30 July 2026 • 2 min read
Enhanced annuities: Turning health realities into better retirement outcomes

Enhanced annuities: Turning health realities into better retirement outcomes

'Retirement planning is not about choosing one solution over another but finding the right balance between them'

Mike Batty
clock 20 July 2026 • 3 min read
Robust fact‑finding: Annuities are back but file quality must keep pace

Robust fact‑finding: Annuities are back but file quality must keep pace

'Good quality annuity files tend to have one thing in common: robust fact‑finding'

Shirley Owen
clock 16 July 2026 • 4 min read