Blog: D2C launches 'boring' and commercially not 'viable'

News of yet another adviser firm launching or planning its own execution-only platform have become a daily feature in industry press. I don't expect consumers to be paying any attention to these news items and they have become painfully boring (or is that just me?) I get it - RDR and the demise of commission means that some people will be unable/unwilling to pay for advice and advisers are plotting to have a piece of the five million or so ‘orphaned clients' cake. But given the plethora of options already available to prospective investors in this space, most of them far more established...