Abraham Okusanya, principal at paraplanning firm FinalytiQ, argues that direct to consumer launches are not just boring but commercially unviable. Here's why...
News of yet another adviser firm launching or planning its own execution-only platform have become a daily feature in industry press. I don't expect consumers to be paying any attention to these news items and they have become painfully boring (or is that just me?) I get it - RDR and the demise of commission means that some people will be unable/unwilling to pay for advice and advisers are plotting to have a piece of the five million or so ‘orphaned clients' cake. But given the plethora of options already available to prospective investors in this space, most of them far more established...
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