Primetime eyes distribution boost with Avelo tie-up

Nicola Brittain
clock

Primetime Retirement has partnered with the Avelo Exchange portal in a bid to expand the distribution of its fixed term annuity offering.

Primetime hopes that the link with Avelo, which has 30,000 registered users and features more than 350 products from a range of providers, will significantly boost its presence in the fixed-term annuity market. Primetime Retirement marketing director, Stuart Wilson, said: "Working with Avelo will allow us to offer our product range to more advisers on a wider scale." The Primetime Retirement Plan is a deposit-based investment which offers advisers and clients a combination of a fixed income for six years which is not affected by age or gender; and a Protected Maturity Amount at the en...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Income

The role of annuities: 'Placing the onus on savers to act autonomously is improvident'

The role of annuities: 'Placing the onus on savers to act autonomously is improvident'

'Savers have reacted positively to this so-called "flex-then-fix" approach'

Matthew Morris
clock 24 September 2025 • 3 min read
A refreshed conversation on retirement – the road to a rewarding later life

A refreshed conversation on retirement – the road to a rewarding later life

‘Retirement is not a once-and-done process’

Lorna Shah
clock 05 September 2025 • 4 min read
UK borrowing costs rise as gilt yields surge to near 27-year high

UK borrowing costs rise as gilt yields surge to near 27-year high

30-Year gilt yields rose to highs last seen in 1998 on Monday

Linus Uhlig
clock 19 August 2025 • 2 min read