People choose 'family over advisers' for pensions advice

Nicola Brittain
clock •

People are increasingly turning to friends and family rather than advisers for pensions advice, according to research released today.

Nearly 25% people polled by Baring Asset Management said they would turn to friends or family for advice on their pensions. The figure is up 15% on the same Baring survey conducted last year.  The number of people who said they would turn to a financial adviser remains flat at 25%. By contrast, people are more likely to turn to their bank for pensions advice, up 6% to 15% versus 9% in 2011. The research questioned 1,567 non-retired British adults in June. For those aged 18 to 24, well over a third ask friends or family, far higher than the 25% that turn to a financial adviser...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Pensions

Triple lock has lifted state pension 14% above earnings-only level

Triple lock has lifted state pension 14% above earnings-only level

Chancery Lane analysis illustrates so-called ‘ratchet effect’

Isabel Baxter
clock 05 October 2026 • 2 min read
Three former directors sentenced in £70m pension fraud case

Three former directors sentenced in £70m pension fraud case

3,000 people defrauded

Sophia Panayi
clock 04 September 2026 • 2 min read
PIMFA warns 'further clarity' needed in FCA's proposed SIPP changes

PIMFA warns 'further clarity' needed in FCA's proposed SIPP changes

Consultation closes today

Sophia Panayi
clock 24 August 2026 • 3 min read