Aegon's Dallas takes over marketing role

clock

Aegon UK has appointed Richard Dallas as director of marketing and transformation, a role which will see him spearhead the development of the company's platform business.

Dallas joined the company as transformation director in April but has now had his role expanded following the departure of Paul McMahon last month to FNZ. One of his key responsibilities will be to ensure the success of platform business Aegon Retirement Choices, which will shortly be launching a workplace savings solution. Dallas said: "Looking forward we need to be where our customers expect us to be to meet their retirement, investment and protection needs. "This will be through financial advisers, but is also likely to include strategic relationships with banks and affinity gro...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Aberdeen's Kenny on 'hugely worrying' financial literacy gender gap

Aberdeen's Kenny on 'hugely worrying' financial literacy gender gap

Recent research findings

Jen Frost
clock 09 March 2026 • 3 min read
News editor's view: What I've learnt from ambitious young women in advice

News editor's view: What I've learnt from ambitious young women in advice

To mark International Women’s Day this year, I wanted to shine a light on the young female talent out there in the advice profession.

Isabel Baxter
clock 06 March 2026 • 4 min read
Give to Gain: Why lifting women lifts the entire financial sector

Give to Gain: Why lifting women lifts the entire financial sector

Sharing time, knowledge and opportunity creates meaningful change

Steph Willcox
clock 06 March 2026 • 4 min read