Lighthouse Group intends to launch a Direct to Consumer simplified advice service in a bid to capture a section of the mass market that is unable or unwilling to pay for financial advice.
The company has or will have the key ingredients necessary for a succesful D2C offering: advanced technology, access to a mass market allowing it to manage a small margin business, and staff that can be deployed to work on the offering. The service will launch in approximately 12 month's time. Technology Lighthouse is spending ‘several hundred thousand pounds' on an end to end technology solution for the company. Lighhouse Group chief executive Malcolm Streatfield described it as a "significant investment" for the company. This project, called Project Fairway, will be based o...
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