The age of generosity - the cost of supporting families and friends

clock

In the last couple of years, the rising cost of living has impacted everyone. Its effects have been felt strongly by the young - struggling with unemployment and seemingly unattainable life goals, and the older generation - as they look to maintain their lifestyle on a fixed income.

With these growing financial pressures, people are turning to their family for help. Aviva's latest Real Retirement Report looks at the scale of this issue and what impact it has on the UK's over-55s. • How do the over-55s support their families? • Who do they support the most? • What impact does this have on them personally? In this latest edition, Aviva also introduce the ‘Over-55's Financial Fears Index'. Using 12 separate indicators, we track how this group sees the prospect for their short-term (six months) and long-term (five years) financial future and reveal that - ahead o...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Income

M&G's opens fixed term annuity to UK retail market after soft launch

M&G's opens fixed term annuity to UK retail market after soft launch

Prudential Guaranteed Income Plan backed by £128bn With-Profits fund

Jenna Brown
clock 22 July 2025 • 1 min read
Targeted support: FCA rules out specific annuity suggestions

Targeted support: FCA rules out specific annuity suggestions

Firms must signpost consumers to MoneyHelper’s annuities comparison tool

Jenna Brown
clock 30 June 2025 • 3 min read
How annuity underwriting needs to change to meet Consumer Duty

How annuity underwriting needs to change to meet Consumer Duty

'This is an industry systematically delivering poor outcomes'

Andrew Gething
clock 24 June 2025 • 4 min read