Prudential: Advisers will create their own 'virtual' platforms

The firm's deputy chief executive was speaking at Marketforce's Impact of RDR conference this morning, where he speculated on the development of the industry over the coming years. Prudential has been one of the few major life companies not to develop a platform and O'Dwyer explained why he thought they were an unnecessary tool for advisers, considering the existence of sophisticated back office solutions. "The reality is that because all the providers have built relatively decent electronic links, a virtual platform is all that's needed. As long as the links are seamless, why would y...