'Bullish' PruProtect plans more new products

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PruProtect has said it is "bullish" about the future for the protection market and that it is aiming to be a major player in the UK market.

The provider also expects to introduce more new products this year and hinted that protection providers are likely to increase their marketing activity as the retail distribution review (RDR) approaches. Herschel Mayers, CEO of PruProtect, told COVER the insurer saw encouraging signs for the short term health of the market. "We do believe we can continue to grow and become a major player in the protection market," he said. "And I'm pretty bullish about the protection market going forward. "I think the RDR will have a positive impact, as will the increased granting of mortgages -...

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