The Chartered Insurance Institute (CII) is looking to add more to the hundreds of Insuring Women's Futures (IWF) ambassadors who have already signed up to its scheme, the trade body's chief executive Sian Fisher has said.
The news comes as Zurich's Rose St Louis and Naomi Greatorex of Heath Protection Solutions won the protection-related awards at last night's Women In Financial Advice Awards, an event co-partnered by Professional Adviserand supported by the CII.
For her part, Kathryn Knowles, managing director of proetction specialist Cura Financial Services, an IWF ambassador herself, won Social Media Influencer of the year for the second year in a row.
At the Insurance Supper Club meeting earlier this week, Fisher said she was looking for more ambassadors to commit to running a financial wellbeing session at work, social groups and universities, colleges, charities and for friends and family.
She also set the profession a ‘Talk to 10,000' target, which requires ambassadors to meet and talk through the ‘Moments that Matter' in women's lives with at least 10 women, using the Female Financial Wellbeing Guide as a checklist.
Anyone involved as an ambassador will be invited to a training session explaining how to hold a financial wellbeing session during Talk Money Week, which kicks off on 12 November, which will carry the hashtag #MakeEachMomentCount.
Fisher added: "Women working today should not be worse off than their mothers and grandmothers. Financial wellbeing sessions will help women have a plan to make the most of the pound in their pocket.
"I am confident that, if we can get more ambassadors to commit to ‘Talk to 10,000' later this year, we can help women have the savings, insurance and pension in place that they need to deal with the many challenges life throws at us all."
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