Bad news sells. It is a phrase all-too-familiar with journalists who may have heard it from their reader critics, and perhaps from their editors. It's true of course, the phrase. In most cases, a bulletin led by a negative news piece will garner more attention than one which does not.
Does this mean positive stories are overlooked? Probably, but rarely intentionally. It’s simply that bad news is communicated more often, firstly between you and, consequently, between us. But this isn’t always the case. Professional Adviser ran a piece earlier this year which bucked a number of apparent trends in the trade press. Headlined ‘Why my IFA will be a friend for life’, it told the story of Mum-of-three Lynsey Haywood who, after the death of her husband, relied on the level-headedness and wise words of her adviser. “It is a shame everybody doesn’t have an adviser like mine,” sh...
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